generic - standard, unbranded (product)⏎
flood - deluge, numerous, many⏎
majority - largest, greatest part, main part⏎
hard copy - paper printed format (as distinct from electronic or digital format)⏎
headway - gain, progress, increase, rise, improvement⏎
low-end - cheap, inexpensive⏎
flourish - grow, develop, prosper, be fruitful⏎
escalate - increase, grow, make more serious⏎
elect - choose, vote for, chosen⏎
manager - boss, head, director, controller⏎