Placement targeting. Objectivity. Process metrics. Mix optimization. Offline data⏎
Multichannel consumer. Interpretability/ease of understanding. Multichannel. Predictive segmentation models. Location-based ads⏎
Personally identifiable information (PII). Neural network modeling. Process metrics. Market research/surveys. Pixels⏎
Multichannel. Onward transfer. Marketing stack. Programmatic advertising. List brokers⏎
Online. Path to purchase. Primary on-page-keywords. Programmatic advertising. Open rate⏎
Offline attribution. Persona (buyer profile). Overflow staffing option. Neural network modeling. Moments of truth⏎
Loyalty. Neural network modeling. Mobile search. Logistic regression. Primary on-page-keywords⏎
Programmatic advertising. Niche market. Psychographics. Modeling cost. Logistic regression⏎
Offer. Logistic regression. Primary on-page-keywords. Permanent site. Objectivity⏎
Process map. Marketing silos. Pixels. Ipoint/interaction point. Location-based ads⏎