Profit & loss measure. Online data. Location-based ads. Page views. Mobile search⏎
Look-alike modeling. Profit & loss measure. Multichannel. Ppc. Ppc⏎
Native advertising. Ipoint/interaction point. Mix optimization. Personally identifiable information (PII). Permission email marketing⏎
Promotional site. Permanent site. Loyalty. Price skimming. Predictive segmentation models⏎
Niche market. Onward transfer. Online data providers. Niche market. Mass customization⏎
Offline data. Mobile marketing tools. Price skimming. Mobile search. Limited time offer⏎
Privacy. Onward transfer. Path to purchase. Mobile marketing. Key performance indicators (KPI)⏎
Moments of truth. Offline. Offline data. Pixels. Promotional site⏎
Logistic regression. Predictive regression models. Primary on-page-keywords. Open rate. Multichannel consumer⏎
Modeling cost. Logistic regression. Linking pages. Programmatic advertising. Personae⏎