Online video advertising. Price penetration. Probabilistic matching. Marketing resource management (MRM). Match rates⏎
Modeling cost. Mobile search. Life time value (ltv). Marketing silos. Probabilistic matching⏎
Nth. Onward transfer. Life time value (ltv). Offline data. Personally identifiable information (PII)⏎
Moments of truth. Open rate. Marketing resource management (MRM). Lifecycle/journey. Process metrics⏎
Location-based ads. Mobile search. Online video advertising. Mobile advertising. Look-alike modeling⏎
Messaging. Placement targeting. Key performance indicators (KPI). Multiple regression. Overflow staffing option⏎
Modeling cost. Online data. Probabilistic matching. Paying for displays. List brokers⏎
Interpretability/ease of understanding. Open rate. Personally identifiable information (PII). Page views. Paying for displays⏎
Profit & loss measure. Persona (buyer profile). Native advertising. Limited time offer. Programmatic marketing⏎
Messaging. Open rate. Permission email marketing. Optimal frequency. Open rate⏎