Online. Personae. Location-based ads. Open rate. Marketing resource management (MRM)⏎
Process map. Mix optimization. Mix optimization. Online video advertising. Path to purchase⏎
Pain points. Niche market. Page views. Multiple regression. Ipoint/interaction point⏎
Premium publisher. Nfc (near field communication). Logistic regression. Logistic regression. Multiple regression⏎
Probabilistic matching. Offline attribution. Path to purchase. Placement targeting types. Path to purchase⏎
Offer. Placement targeting types. Native advertising. Personae. Mass customization⏎
Offline attribution. Optimal frequency. Pseudonymity. Open rate. Multichannel⏎
Placement targeting types. Process map. Multichannel. Look-alike modeling. Modeling⏎
Lifecycle/journey. Profit & loss measure. Online data providers. Pixels. Process metrics⏎
Moments of truth. Offline. Mobile advertising. Neural network modeling. Mass customization⏎