Personally identifiable information (PII). Predictive segmentation models. Mobile web. List brokers. Marketing silos⏎
Multichannel consumer. Probabilistic matching. Logistic regression. Niche market. Probabilistic matching⏎
Moments of truth. Premium publisher. Process map. Mobile apps. Programmatic advertising⏎
Mobile web. Multiple regression. Modeling. Mix optimization. Personae⏎
Price skimming. Mobile web. Placement targeting. Overflow staffing option. Offline attribution⏎
Personae. Interpretability/ease of understanding. Process map. Limited time offer. Loyalty⏎
Match rates. Price. Open rate. Programmatic advertising. Online data providers⏎
Paying for displays. List brokers. List brokers. Nth. Programmatic marketing⏎
Key performance indicators (KPI). Offline. Market research/surveys. Psychographics. Mix optimization⏎
Promotional site. Neural network modeling. Mobile marketing. Nfc (near field communication). Personae⏎