Multichannel. Offline. Neural network modeling. Match rates. Personae⏎
Open rate. Programmatic advertising. Price penetration. Lifecycle/journey. Offer⏎
Price penetration. Profit & loss measure. Niche market. Personally identifiable information (PII). Price skimming⏎
Omnichannel. Linking pages. Market research/surveys. Match rates. Online data⏎
Probabilistic matching. Key performance indicators (KPI). Path to purchase. Offer. Interpretability/ease of understanding⏎
Location-based ads. Look-alike modeling. Multichannel consumer. Nth. Pain points⏎
Permanent site. Mobile web. Online data providers. Probabilistic matching. Predictive segmentation models⏎
Modeling. Personae. Online data providers. Multiple regression. Predictive regression models⏎
Messaging. Omnichannel. Placement targeting. Life time value (ltv). Mobile advertising⏎
Path to purchase. Net promoter score. Optimal frequency. Online data providers. Net promoter score⏎