Bounce rate. 2nd party data. Cumulative cost per lead. Abandon rate. Customer acquisition cost (CAC)⏎
Anonymized data. Cost per media property. Concise representation. Contextual advertising. Abandon (inbound)⏎
Clusters. Addressable advertising. Attribution model. Cookies. Content-based advertising⏎
Cross-device marketing. A/b split. Accuracy. Customer acquisition cost (CAC). Audience-based advertising⏎
Attribution model. Addressability. Average revenue per user (ARPU). Amount of data (coverage). Attribution⏎
Addressability. Attitudinal data. Audience-based advertising. Behavioral targeting. Call-to-action⏎
Accuracy. Content-based advertising. Customer experience (CX). A/b split. Call-to-action⏎
Attribution model. Content-based advertising. Accuracy. Brinker's map. Customer acquisition cost (CAC)⏎
Amount of data (coverage). Collaborative filtering. Collaborative filtering. Ad exchange. Contact strategy⏎
2nd party data. Behavioral targeting. Audio. Ad network. Analytics⏎