Consistent representation. Abandon (outbound). Cross-device marketing. Attribution modeling. Continuity offer⏎
Campaign management. Ad serving. Customer experience score. Allowable acquisition cost (AAC). Cumulative cost per lead⏎
3rd party data. Crm/customer database management. Consistent representation. Cumulative cost per lead. Customer experience (CX)⏎
Current state. Content-based advertising. Addressable tv. 24x7 staffing option. Call-to-action⏎
Average revenue per user (ARPU). Contact strategy. Allowable acquisition cost (AAC). Customer experience score. Blended staffing option⏎
Creepy factor. Click through rate (CTR). Addressable tv. Audience-based advertising. Ad exchange⏎
Content-based advertising. Big data. Concise representation. Cookies. Buy one, get one (BOGO)⏎
Ad exchange. Ad network. Concise representation. Cumulative cost per lead. 2nd party data⏎
Conversions. Closed loop analysis. Add-on items. 1:1 marketing. Content-centric lead nurturing⏎
Break even (be) response rate. Accuracy. Addressable tv. Cost per media property. Accepted (aka delivered) rate⏎