Call-to-action. 1st party data. Cumulative cost per lead. Content-based advertising. 2nd party data⏎
Anonymized data. Audience-based advertising. Buy one, get one (BOGO). Customer effort score (CES). Audience-based advertising⏎
Crm/customer database management. Brinker's map. Attitudinal data. Audience-based advertising. Contact strategy⏎
Continuity offer. 360 degree customer view. Algorithm. Cookies. Call-to-action⏎
Contact strategy. Access. Customer experience (CX). Ad suppression. Contact strategy⏎
Customer experience score. 1:1 marketing. Closed loop analysis. Believability and reputation. Allowable acquisition cost (AAC)⏎
Broadcast email. Campaign management. Bounce rate. Ad serving. Ad exchange⏎
Accepted (aka delivered) rate. Analytics. Continuity offer. Content-based advertising. Content-centric lead nurturing⏎
Absolute minimum test size. Attribution modeling. Content management. Anonymized data. Absolute minimum test size⏎
Ad suppression. Contextual advertising. 2nd party data. Customer data integration (CDI). Ad serving⏎